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Infinity Pools | Pools Construction | Pool Renovations | Pool Maintenance


Infinity Pools
Max Farr | Founder of Infinity Pools

Max Farr

Founder of Infinity Pools

A brief introduction

Meet The Face
Behind Our Company

Max Farr, founder of Infinity Pools, brings not just expertise in pool design and construction, but a life steeped in dedication, passion, and humility. Raised in Michigan, Max’s upbringing instilled in him a strong work ethic learning the pool business alongside his father.

After honorably serving in the military, Max returned home with a renewed sense of purpose and gratitude. Infinity Pools is more than a business it’s a reflection of Max’s journey and values. His down-to-earth approach and unyielding drive sets him apart in the luxury pool business.

Dive into our story

More About Us

Max Farr, the visionary behind Infinity Pools, began his journey in the early 90s when his family faced challenges with their own pool construction. Witnessing common industry issues, Max’s father launched a full-service pool company from scratch.

Starting as a weekend laborer, Max learned the ropes and became proficient in pool systems. After a detour in the Army, he returned to the family business, driving 300% service growth in two years. Despite success, Max’s passion for construction led him to focus on sales and customer relationships.

Recognizing a need for personalized experiences in the industry, Max redefined the builder-customer dynamic, prioritizing trust and connections. With 23 years of experience, Max’s dedication to excellence and customer satisfaction remains unwavering.

As a combat veteran, Max’s principles of discipline and integrity guide his approach to business and life. At Infinity Pools, Max embodies a commitment to craftsmanship, integrity, and the transformation of dreams into reality.

Infinity Pools
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What We Do

Creating Poolscapes, Building Relationships

At Infinity Pools, we understand that building pools isn't just about concrete and water – it's about building relationships and fostering trust. With a keen focus on personalized service, we ensure that every interaction with our customers is a step towards realizing their dreams.

Team Members

Our Professional Expert

Our Projects

Crafting Dreams: A Gallery of Our
Pool Construction Creations